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What does success mean? How is it measured – wealth, fame, many friends?This book explores the many layers of what constitutes true success, and how one can achieve it. Success is what everyone claims to want; and yet, few are able to adequately define what it is. For many, success is fame and fortune, yet those that really achieve that “goal” are relatively few. In fact, success is an ephemeral concept that needs constant shoring up and redefinition: Once you have achieved what you think is success, you have to keep working to maintain it! The definition of success is not a simple one, but the means to it are open to everyone who genuinely adopts its underlying principles. Curiously, many of those who do not enjoy what is popularly understood as success still claim to be happy. In fact, as we shall see, happiness is an integral part of the entire phenomenon of success.

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.Among the topics Dan explores are:• What we think will make us happy and what really makes us happy;• How we learn to love the ones we are with;• Why online dating doesn’t work, and how we can improve on it;• Why learning more about people make us like them less;• Why large bonuses can make CEOs less productive;• How to really motivate people at work;• Why bad directions can help us;• How we fall in love with our ideas;• How we are motivated by revenge; and• What motivates us to cheat.Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking—not just in our financial marketplace, but in the most hidden aspects of our lives.