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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is «free» it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

The name of famous Novosibirsk entrepreneur Andrey Alekseev can be linked to such massive and successful projects as nationwide restaurant chain called “Vilka-Lozhka” and “Pechki-Lavochki”, as well as the “Bolshaya Medveditsa” shopping center. Some would ask: what else does that guy need? In this book, Andrey Alekseev tells about how you can find your own Way and follow it. He shares his experience of breaking bad habits, changing his attitude towards himself and towards people and business. Do you dream of finding more opportunities to realize your talents and become a well-known professional? Then this book is for you! Enjoy your trip!