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Everything from this past election cycle to Beyoncé’s feminist anthem speaks to this problem: women are expected to be “flawless.”Reshma Saujani was no different. She worked her way to top grades, stellar schools and blue chip firms only to realize that the path to perfect was making her miserable. So, she did something brave and risky. She quit her job and became the first Indian-American woman to run for Congress.Fortunately, she failed epically.It was that failure that set Reshma on a journey filled with setbacks, but ultimately, immense rewards. In 2012, she founded the non-profit Girls Who Code, with the goal of teaching 1 million girls to code by 2020 and closing the gender gap in technology. While working closely with young girls and meeting inspiring women through her widening network, she came to understand that there is a fundamental difference between how our culture socialises girls and boys. Namely, boys are taught to be brave – to take risks, speak up, play rough and fall down trying – while girls learn that the road to achievement is paved with diligence and caution. Some may argue that inherent biological traits encode this difference, but the truth is that the directive comes from the outside in.In 2016, Reshma’s TED talk “Teach girls bravery, not perfection” struck a chord around the world, with over 3 million views. Her book, BRAVE, NOT PERFECT, will be a manifesto that enables women to see the roots of this problem and rewire themselves – and future generations of women – for bravery.

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump. When Brittany Kaiser joined Cambridge Analytica – the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer – she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama’s 2008 campaign, Kaiser’s goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy. Targeted is Kaiser’s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook’s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn’t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing. In the aftermath of the U. S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry’s unethical business practices, eventually testifying before Parliament. Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.