Книги, похожие на «Michael Drexler, The Media Playbook»

Legendary Silicon Valley visionary and one of the world's greatest business leaders, John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders.With numerous start-ups moving from zero to a billion to bankruptcy in a matter of years, it’s clear that sustaining a business in the digital age is no walk in the park. Over 20 years, John Chambers transformed a company with 400 employees and one toaster-sized product (a router) into a tech giant that's the backbone of the Internet. Along the way, he's outlasted and outmaneuvered practically every rival that ever tried to take Cisco on-Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few-and turned more than 10,000 employees into millionaires, more than any company in history. When Chambers stepped down as executive chairman in December of 2017, he left a company that didn't just shape the first Internet era but is leading the next wave of innovation in areas from cyber-security to self-driving cars.Now, in collaboration with award-winning journalist Diane Brady, Chambers shares the stories and strategies that helped his company win again and again through multiple market shifts. Posing a unique mode of thought proven to attain success, the message of this book is clear; it is not the biggest or the richest players who win, but the ones who are able to stay ahead of the trend by connecting the dots.Both enlightening and practical, this is essential reading to inspire a new generation of leaders.

An unhysterical look at the future of employment.We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly so that in two decades our working lives will have been so REWORKED that they are unrecognisable.This is not just about the impact that a low carbon enonomy will have on the way we work. It is also about how the nexus of technology and globalisation will work together with demographic and societal changes to fundamentally transform much of what we take for granted about work.Why will things change so quickly? What will these changes look like? Who will benefit and who will suffer? How do we navigate our career through these times?Lynda Gratton, Professor at London Business School, is the perfect person to answer these questions. For the past three years she has worked with companies around the world to draw up a picture of the Future of Work.In this book Professor Gratton looks at the forces which are changing how we work; explains the potential impact on our future working life; and gives us guidelines on how to thrive in a REWORKED world.