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Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions.Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity – YOU NEED SOME KICK-ASS IDEAS.We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real!Step-by-step, Chris guides you through the working principles of genuine creativity – Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas:– 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene!– 'My clever friends' – imagine what somebody else might do in your situation- 'Go Visual' – capturing your issue without using words. You can sculpt, collage, whittle, whatever!

Hello! My name is Annie Deadman and I’m the proud creator of the 21 Day Blast Plan, a three week healthy eating and fitness programme that kicks your sweet tooth into touch, calms your gut and leaves you with less fat and firmer muscles.Just so you know I’m not some fake who went “on a diet” once, found it worked and decided to flog it the masses; I’ve been running Annie Deadman Training for the last 15 years. I learnt so much from all my clients about their day-to-day issues, their food intolerances, their lack of time. Men and women were struggling to keep in shape (as well as retain some modicum of self-esteem) while managing a family and work, dishing up healthy meals and trying occasionally to come up for air.Personal training is expensive and I wanted to find a way of helping people get into shape without having to join a gym. I wanted to give them access to something that could help them break habits, get results, stay motivated and was sustainable with a family and work. I also wanted to offer something more: something a bit personal, that would entertain, but most importantly, be effective.So the 21 Day Blast Plan was born – an online plan that anyone can sign up to for less than the cost of an annual gym membership. The Blast Plan had some fantastic coverage recently in the national press and bang!…overnight a wonderful Blast community was created. And now I’m bringing the programme to you within the covers of this book so you too can experience the joy, enlightenment and results of the other Blasters.