Книги, похожие на «Peter Spalton, Marketing»

A sharp, upbeat and essential handbook for anyone picking their way through the minefield of modern office life.The Office Jungle is a punchy and practical look at the pressures and pitfalls of today’s working environment. Thought-provoking and insightful, this books contains a wealth of information and vital tips aimed at easing the path to success. Drawing on fifteen years’ research and feedback, while training all levels of staff, Judi James considers:• Strengths, limitations and incentives: uncover your views on office philosophies and discover your skills and values.• Problem solving: invaluable tips on every subject from how to navigate your way through office politics to getting listened to when you speak.• What to do if…: the corporate agony aunt section addresses questions and dilemmas such as what to do if you want a promotion and what to do if you hate your boss.Aimed at everyone – men and women, first-time job hunters and long-term directors alike – this guide offers an unsurpassed insight into office life and etiquette. Through examining gestures, expressions, clothes and corporate style, Judi James also offers a unique chance to reassess your own self-marketing strategy.

7 simple steps to transform your presentationsSpeaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions.This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.