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Rachel Botsman
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership?There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products.Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumersism in the 20th century is not the way we will do it in the 21st century.
John Coates
Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and former Wall Street trader John Coates shows us the bankers in their natural environment, revealing how their biochemistry has a lasting and significant impact on our economy.We learn how risk stimulates the most primitive part of the banker’s brain and how making the deals our bank balances depend on provokes an overwhelming fight-or-flight response. Constant swinging between aggression and apprehension impairs their judgment, causing economic upheaval in the wider world. The transformation between each split-second decision is what Coates calls the hour between dog and wolf, and understanding the biology behind bubbles and crashes may be the key to stabilising the markets.
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