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Have you heard of the term: «Copywriting»? Wikipedia defined it as: «Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The book briefly gives methods of dealing with stress, based on the practice of martial arts. To master and apply at least some of them worths nothing, and the result will be noticeable in the first week. A person who has found strength for all seven will become impenetrable for stresses, like a Japanese samurai.