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Write short, but precisely. So I did. This book is full of rules, tips and theory of copywriting, which you can read in just 40 minutes. You can reread it later, and I am pretty sure you will keep discovering new things. What is neurocopywriting? How to write hypnotic advertising texts? What is the difference between benefits and advantages? What is benefits of benefits? And how to start writing without inspiration and ideas? So, let’s read and find out!

This book about life and death, about life strategy and death strategy. Is it not the same? Try to find the answers in this book. What is the best diet for life and for death? How to stay connected with life and death everyday? What is the best relations for life and for death? How to find the “happy ending” and enjoy the life-path for 100%. Funny, surprising, practical. As all Belbooks are. Enjoy