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There is an effective, but simple rule here in the book. The golden rule is YOU GIVE FIRST — and only then you GET. First YOU give a PROFIT to your PARTNER — and only then you get a profit for YOURSELF. Use the RULE — always, with everyone and everywhere. The more you give, the more you get. A good example is a credit bank — act as a credit bank for yourself! Give your money to people at a small percent. Improve the quality of life of your partners! Do what everyone needs. Worldwide Bestseller!

As an entrepreneur, you realize that how your market is your business is at the core of your prosperity. Truth be told, most parts of your business are subject to you building up an effective advertising effort.